We’ve all wanted to be a part of something bigger, to be included, to belong among others like ourselves. This yearning itself marked the beginnings of our brand. Years of living out an alternate life in World of Warcraft, one in which we belonged, thrived and grew; Left us wanting more out of our own lives. Based on this, we started a clothing line and brand out of the desire to connect with others.
“I was never geeky enough for the geeks and I was never cool enough for the cool people. I’ve always been in that weird purgatory.” - Cliff Bleszinski
We, as both people and a brand, always found it hard to find a place to fit in and be a part of easily; Spent the majority of our first 5 years in business just trying to figure out where we belonged. The day we stopped trying to fit in and just made our own rules instead, was the day our little project turned from a clothing line to something way bigger than we ever imagined. Filthy Casual isn’t just a logo on a shirt, it’s not just a brand, it’s not even just a lifestyle; It’s all of the above, but most importantly it’s a community of amazing, supportive and passionate people who are redefining what it means to be “cool.” Our clothing is only a vessel for a much larger picture we’re trying to paint; a picture painted by all those in it, together. This brand has been shaped entirely by the people you see wearing the products, not a cent has been spent on marketing or advertising. It’s all about the people, not the product.
So whether you’re partying or in a raid party, we hope to see you at conventions, online in games or wherever this quest line takes us. Just make sure you come up and say hi, we’re doing this to connect with people like you.
Above all, thanks for being a part of what we’re doing, we literally couldn’t without you.
- Mike and Jay